About the brand: The story behind Smogg
The beginning
We are two women, best friends, with a life-long interest in affordable fashion. We wanted to wear beautiful clothes of a particular style and feel good and comfortable in it. Clothing was always a topic in our conversations – what we would buy, what we would like to wear, but it started to disappear. Finding what we like became a problem - clothing offers lacked diversity. So, we started thinking about creating our own line of wearable fashion.
The idea
Years past, this desire never fades, so here we are at the start of it. Driven by this desire, and by nostalgia, we seek to create something different – nice and normal clothes, shoes and bags of a good quality with clean design. We want to be a female brand for real people in real life that walk the streets.
The problem...
and the solution
Maybe someone else out there has also experienced this problem firsthand. Fashion has become more and more mainstream, it changes very fast and if we don’t fully comply, we are left with no choice. Fashion these days lacks diversity. This is what we want to offer – more choice, more difference, to fill that gap.
The influence. Styles consideration
Our independent brand is now established. We find inspiration in some fashion styles from ’70s, ’80s, late ’90s and early 2000s, influenced by the good music of these times. This is why we called it Smogg. We plan to make separate items you can incorporate in your minimalist or rock-chic style, or your minimalist rock-chic style, or elegant heavy metal and hippie stile with a contemporary makeover. Rough but humble and elegant. Or, whatever your style is, you are welcome to share that journey with us. We hope we will manage to accomplish this. We can't wait to start making shoes.
The production process
We work with factories to produce our products, but all the rest we do the two of us - the design, the quality control, the logistics, with a little help of family and friends. So, if you read this, we would like to let you know, that we truly appreciate it.
Catch your breath and have a minute. Have a choice.
Emma & Vicky / Smogg tag team
