Independent fashion brand from Europe available worldwide
An indie brand, short for independent, is a small-scale enterprise that is independently owned and operated, usually by a small team that takes full responsibility for design, production and management. Smogg is an independent fashion brand for girls and women, based in Europe. We value individuality, self-expression, originality, and beauty in clothing. We are not against mainstream trends - we won't tell you how you should dress up. At Smogg we make limited edition staple pieces that you can wear the way you like and create your own unique iconic looks (we know you can).
What we offer:
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Limited quantities collections;
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High-quality materials we choose personally;
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Beautiful colours;
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Controlled quality production;
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Luxurious feel;
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Reasonable prices;
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Prioritizing short, petite and medium, regular-build women
Discover unique, timeless pieces crafted with individuality in mind
Shop the Collection
Smogg clothing are all
limited quantities
Delivered FREE worldwide
Join us for new products and special discounts
What is Smogg?
It’s our name, not a spelling mistake.
We chose the name "Smogg" because the word carries great edge and texture, it gives a city life vibes that inspire our clothes. We added the extra "g" for distinction. The double "g" is our signature, as Smogg is an independent women’s fashion brand that does things differently, starting with the name. Read about our concept and full story here : What Is Smogg?
Smogg is an European clothing brand for women who don’t dress for anyone but themselves.
Always choose yourself.